And the slogan they rejected was.....?

I saw a work truck on Saturday. On the side was painted the company name and phone number: "Bill and Ed's Plumbing".

Below that was the company slogan:

"Our goal is your hole."

Yeesh. One hopes they didn't pay good money for that bit of marketing genius.

I assume the company works on septic tanks, although I'm not sure of that. Even so, "Our goal is your hole" juuuust may not be the advertising ploy they were seeking.